Louying Taiqiu (楼郢太秋) is an agricultural brand rooted in a small village on the western edge of Hefei, Anhui—an origin defined as much by climate and water as by human cultivation. Centred around Taiqiu persimmons, a variety shaped through a long journey of selection and return, the brand frames each fruit as a seasonal record of place: latitude, day–night temperature shifts, and the patience of growers working with nature rather than against it.

Our approach to the brand identity was to translate this sense of terroir into a contemporary visual language—one that feels warm, calm, and quietly confident. Instead of relying on rustic nostalgia, the system emphasises clarity, openness, and a gentle sense of precision: communicating the product’s purity and craft while leaving space for storytelling. Across packaging and communication, the system supports a modern, refined presence—framing everyday produce within a broader narrative of land, seasonality, and human attention.