美其肤 is a Chinese skincare brand rooted in a philosophy of botanical efficacy and sensory refinement. Drawing on the restorative power of natural tea polyphenols and centuries of skincare tradition, the brand positions its products as both scientific and sensorial—awakening skin’s clarity and resilience through carefully formulated active ingredients.

For this project, we collaborated with 美其肤 to create a cinematic visual narrative that embodies the brand’s core values: purity, transformation, and the meeting of science with natural essence. Through a choreography of light, texture, and organic form, the CG film abstracts the brand’s foundational elements—the potency of tea polyphenols and the idea of awakening beauty—into a visual journey that feels both elemental and refined.