Truth Cake is a cake brand created for The Ritz-Carlton Shanghai, defined by the principles of truth, purity, and simplicity. Positioned within a luxury hospitality context, the brand translates the hotel’s philosophy of refinement into a visual language that is calm, disciplined, and precise.

The identity avoids decorative excess in favour of restraint and clarity. Through controlled colour, minimal typography, and balanced composition, it frames each product as an expression of craft and intention—where quality and atmosphere take precedence over ornamentation, resulting in a presence that feels timeless, composed, and quietly confident.