DTX is a startup with the ambition to build a next-generation futures trading platform shaped by AI-assisted strategy. We collaborated with them from the very beginning to establish the foundations of their brand, product logic, and interaction language. Our work redefined how human decision-making and artificial intelligence can co-operate—ensuring the trader remains the protagonist, supported by AI for clarity, dialogue, and focus. This principle guided every structural choice, from information hierarchy to action prioritisation and the expression of confidence and control.

The project spanned brand strategy, visual identity, product narrative, interaction models, and the complete design of all core pages and flows of the trading platform. Built as the conceptual and structural backbone of DTX’s first product, it represents our belief that design is not decoration, but the architecture of how a company thinks, communicates, and operates.